A promoter rarely pays only the fee on the offer. The artist flies in, sleeps somewhere, needs a driver and a rented backline, and each of those is a line on the same budget. The landed fee is that whole column added up: what the artist costs to land on the stage.
What goes in
- The performance fee itself.
- Flights or fuel, and ground transport at both ends.
- Hotel rooms, one per person on the touring party.
- Backline hire, when the artist does not bring its own.
- Catering or its buyout, and per diems if the deal names them.
- Agency commission, when the promoter pays it on top.
Why promoters ask for it
Two offers with the same fee can cost a promoter very different amounts. A DJ who arrives alone by train lands cheaply; a band of seven with a crew lands at two or three times its fee. Festivals compare artists on the landed fee, not the headline number, and a good agent sends the touring party size and the travel city with the first offer so the promoter can work it out.