The one-sheet comes from record shops, where a single printed page went out with a new release to tell the buyer what it was. Radio, press and distribution still work from the format.
What goes on the page
- The artist's name, the release title, the format and the release date.
- A catalogue number and a barcode.
- Three or four sentences of bio.
- The track listing, with the single marked.
- One photo and the artwork.
- Press quotes, where there are any.
- Contacts for press, radio and distribution.
Keep it to one page. That is the whole point, and a second page means the first one failed.
When it is used
Release campaigns, not shows. A publicist attaches it to a pitch, a distributor sends it to shops and platforms, and a radio plugger uses it to decide in thirty seconds whether to listen. Live bookings run on an EPK instead, which carries the riders and stage requirements a one-sheet leaves out.