On a soft ticket the audience bought a weekend, a festival or a night out. The artist is part of the programme rather than the reason for the purchase.
Where it happens
- Festivals, where one ticket covers a hundred artists
- City festivals, fairs and free open-air events
- Private and corporate bookings
- Support slots on somebody else's tour
What it is good for
Fees are often higher than a club show for a shorter set, the production is supplied, and the crowd is bigger than the artist could pull alone. Summer festival fees carry a large share of the year for many European artists.
What it does not prove
A full festival tent does not mean tickets will sell in that city. Agents discount soft-ticket audiences when they size a headline room, so keep your Hard ticket results in a separate list and quote the right one.